Why Should I Take This Digital Marketing Course?
A compilation of the most complete and comprehensive online courses on digital marketing. An Instructor Led Social Media Marketing Course for Sales Professionals provides the ultimate reference to master digital marketing skills quickly. The online marketing strategies taught in this course are specifically designed to help professional sales professionals gain a competitive edge in today’s marketplace. The courses are instructed by five professors that have more than 25 years of experience in the highly competitive world of marketing. All instructors at this school are experts in the area of social media, internet marketing and other online marketing strategies. This gives the online students an excellent chance to gain insight from the experiences and training of industry veterans.
In the first module of the full course, students learn about digital marketing and how it applies to their business. Professors Jennifer DiMaggio, John Morrison and Greg Marshall provide the basic information needed to get started with social media marketing. They guide the beginning student through a detailed introduction to the basics of social media. They include the history of social media and what it means today.
The second module focuses on the introduction of social media marketing to the professional marketer. Students learn about the benefits of social media marketing, what is required to set up a basic account and the different types of accounts available. After a brief intro to the basic account, the instructor leads the students through a quick review of all of the suggested reading for the course including detailed descriptions of recommended reading and resources.
The third module is the analysis of current trends in digital marketing and the introduction of social media. This part of the course includes several lectures on current digital marketing trends. Professors Jennifer DiMaggio, John Morrison and Greg Marshall each provide a lecture on their favorite topic. They also provide a suggested reading list and suggest listening to some of their podcasts.
The fourth and final part of this four-part digital marketing course focuses on the application of the theories presented in the previous modules. In the fifth lesson, students are introduced to the concept of social learning. Students gain an understanding of social learning through examples from their social media experiences. The suggested readings for this part of the lessons include chapters from the book Digital Marketing by Andrew Kopcic and Peter Norvig, which cover the development of social media. The final chapter of the modules provides a recommended homework assignment for the students.
These five lessons provide an excellent introduction to the world of digital marketing. They cover the topics of digital marketing courses, how digital media relates to marketing, why social media is a relevant marketing tool, what is a good way to introduce your company to the digital world and the applications that these platforms can be put to use. A few other interesting lectures that were not covered in these five lectures are learning about Google’s AdWords and how it can benefit you and your company by increasing your click through rate and establishing your brand’s presence on the web. There are many people that have learned these concepts and have used them to further their business in unique and creative ways. Learning about these five topics, as well as the other subjects offered in the course, will give you a deeper understanding of the world of digital media and how to use it to increase your profit.