Types of Content That You Should Be Promoting on Your Website
Content marketing is so much more than simply writing blogs. Far more importantly, it’s about incorporating your blogs into a complete Internet marketing strategy that encourages engagement with readers. If you’re just getting started with content marketing, the very first thing you have to do is launch your blog with a blog post and then begin writing. Then, as your blog begins to grow in strength and popularity, try throwing onto it a variety of different kind of content.
As you develop your content marketing strategy, be sure to not only include your own words but also to solicit the help of others with an original point of view, knowledge, experience, or expertise. For example, if you are blogging about cooking for families, invite someone who is a great cook to write a guest post or even a blog entry on what makes great barbecue. This is a great way to engage your audience and get them talking back to you.
Content marketing doesn’t have to stop at posting fresh content to your blog or website. There are many different engagement options available to you. One of the most effective is webinars. Webinars are essentially presentations that are live over the Internet and are recorded for you to watch. The audience watches your presentation from beginning to end and engages with you and your message at every turn. Webinars are a great way to interact with your audience, build your reputation and brand, and introduce new products and services to your audience.
If you want to promote your blog to a larger audience, consider writing short how-to articles or eBooks. These types of content can be found all over the Internet and are perfect for content marketers as they are often short, bite size and easy to digest. Write an article or book on the same topic as your blog but make it fit into a shorter form. Ebooks can be written in one or two pages, whereas an article can be expanded on with details and images. Either type of content will engage readers and allow you to build your brand by providing quality information.
You also have the option to use press releases to promote your content marketing campaigns. These types of releases should be written to appeal to the target audience and get started soon after the press release is published. Use SEO to optimize your release and ensure that it gets picked up by news organizations. If you are unsure about whether or not your press release will be accepted, do a little research on the distribution sites and see how your release is received. If it isn’t being accepted, there is no harm done and you can move on to another distribution method.
The final type of content that you should consider using for your website is long-form articles. These types of content are often more informative than marketing in any way and are likely to be the type of content that you should be writing every day if you want to be successful online. Long-form articles can be written in detail and offer more details about a product or service. These types of content will be well received and will provide you with back links that point to your website each time someone downloads the article.
