Facebook Marketing gives businesses a new platform to reach and target prospective and current customers with messages and ad creative related to them. Marketers develop campaigns which have certain goals in mind and create ad-verts within those campaigns in order to help them achieve those targets. The latest trend in Facebook Marketing is for businesses to seek creative visuals that will attract users and generate interest in the products and services they offer. By using creative visuals, businesses can not only draw users towards their products but also encourage them to engage or share their experience about the product with others.
A great way to start a new campaign is by focusing on an individual demographic segment. Facebook Marketing uses audience demographics to segment users into groups based on factors such as age, gender, location and likes and dislikes. The users in these groups will have similar interests, which increases the chance of engagement. For example, if a user is interested in a particular film, he/she might click on the film category or “watch now” tab in order to find and watch a trailer for that film, receive updates about the trailer and be exposed to creative visuals which relate to that film.
Facebook Marketing uses news feeds as a powerful tool for brand building, promotions and advertising. Users can “like” posts in the news feed of other users, which helps the business marketing team to promote events, products and deals even before they are announced to everyone else on the platform. The news feed has been used as part of a viral marketing campaign for companies such as Domino’s, which made news of its sale of pizza chains across the country on the social media site. Facebook has also used the news feed as part of its ongoing effort to bring more people to its platform, by showing interesting and new videos to its users who like the Facebook page.
It is a good idea for online business owners and marketers to create Facebook ads which are relevant to the business and brand. Marketers can purchase Facebook ads specifically to attract targeted visitors. To make the ads more effective, marketers should not only focus on capturing the addresses of individuals who may be interested in the brand, but should also focus on targeting the demographics of the individuals to better reach out to those with specific needs and interest. Targeting the right audience is vital to the success of any online marketing campaign, and Facebook ads are no different. Although there are many ways in which a business can advertise on the social media site, the most effective way remains building a large database of customers who have shown an interest in the business.
A Facebook marketer can build his/her list by reaching out to existing customers and then continually communicating with them via the social network. When a brand offers something for free, such as discounts on the services or product, the customer will be more likely to share the news with their social contacts, which will in turn drive more traffic to the company’s website. By doing this, the business owner is providing a solution to a common problem, rather than having to find a new customer, and by targeting the right audience, the Facebook marketing strategy is more likely to bring in business than having the wrong advertisement exposed to the wrong audience.
Social media marketing on Facebook is beneficial because it does not require a large up-front cost in order to start receiving leads and generating traffic. The up-front cost is only required when a marketer chooses to display his/her ads in the news feed of their page. Even if a business chooses to have its ads run on the sidebar of a person’s profile page, the cost per mile is very low, as compared to the cost per thousand impressions if a commercial is run on television or during prime time on a major network.