So, how do you actually get more people to open and read your email marketing campaign? There’re tons of opinions online on how to improve email open rates, but who really cares about the hard, cold facts behind email open rate dominance? What does it take to make an email work? What can you keep your subscribers interested?
Subject lines matter. It’s a fact. No matter what you’re selling, your email contains your subject line. In fact, most people open emails without even reading the contents of the email. Your subject line is your first contact with your subscriber, and it’s critical that you keep your subscribers’ attention. Make sure your subject line is compelling and attention-grabbing.
What’s the average open rate for emails you send through auto responders? Well, it’s free, right? Wrong. A large percentage of emails you send will end up in the spam folder. This means that even though you’ve been sending constant email, your subscribers aren’t opening your emails and you haven’t been opening your emails regularly either.
The reason it matters so much is that email marketing subject lines like “just sent”, “coming soon” or “FREE” are effective tools for increasing open rate. However, if you can’t keep your subscribers interested, your campaign will become a failure. So make sure you have a plan for your email campaigns.
So, what can you do to improve open rate and create an inviting email marketing campaign? There are a few things that you can do to increase open rate and keep your subscribers interested. First of all, make sure you have a great offer to give away. People love contests, and if you can give them something for nothing but their email address, they’ll happily oblige. Another thing that you can do to make email marketing easy is to test all your marketing emails before you send them out. This way, you can make any changes that may be necessary to help you increase open rate.
Lastly, if you need a little extra boost for your email marketing campaigns, try sending out short sales videos. They can be viral, if done correctly. You can easily create these videos using a good video maker software, and you can even add music if you want to spice it up a bit. Just make sure the videos are simple, clear, and concise. If you follow these tips, you can expect to see a huge difference in email open rates.
