As a brand, you should consider creating an Instagram Marketing strategy that includes the use of hashtags. This is especially important if you’re looking to promote a new product. It’s best to tie your Instagram marketing to a real event, such as a product launch. Using a hashtag to encourage engagement will increase your post’s engagement. To find the right hashtags, you should know your competitors’ hashtag usage. Then, you can experiment with different hashtag volumes and choose those that suit your brand.
Another way to increase engagement on Instagram is by adding CTAs. Try asking your viewers a question and encourage them to comment on your post. You can also add a link and a call to action. Besides posting content on Instagram regularly, you can also share your stories. Users like to scroll through your stories. In addition to attracting eyeballs, Instagram stories help people learn more about your brand. Hence, it is important to include CTAs in your Instagram marketing strategy.
Stories can be an excellent way to engage with your audience. Stories are displayed on the feed based on recent posts and are more engaging for viewers than a traditional post. Stories also have a unique advantage over posts in the feed as people spend more time looking at them. In fact, 33% of stories were uploaded by businesses, so you can be sure that your audience is ready to buy! So, how do you make sure your Instagram marketing strategy is effective?
To get started with Instagram Marketing, you must first know a bit about the platform. The most popular app on the platform has over a billion users worldwide, so you’re definitely not going to be left behind. This is because more than 80% of users research businesses through the app. Additionally, you can use AR effects to promote your business. Instagram has an open platform for creating AR effects, which is often underutilized by businesses. For example, a cosmetic brand can let their followers virtually try on their products and a fashion brand can create a virtual fitting room.
Augmented reality (AR) filters are another way to attract new customers. These filters are computer-generated virtual effects that overlay normal pictures or videos to create an experience. Unlike other marketing strategies, these filters also offer the benefit of raising brand awareness. Moreover, when AR filters go viral, a brand name is attached to them. The benefits of this strategy are many. These filters can be a highly effective way to promote your brand. They will help you gain more exposure on Instagram, and it will increase your brand’s popularity.
Email is still the primary channel of customer relation, and Instagram is no exception. In fact, it’s the most widely used social media platform. Brands aim to convert their Instagram followers into email subscribers. One way to do this is to develop an incentive that can be clicked into in your Instagram posts. Such incentive could be free content or even a discount. When the user clicks on that incentive, it redirects to an email submission form. Once a user has filled out the email form, they’ll be added to your mailing list.
