One of the best ways to increase sales on WeChat is through advertorials. These are sponsored articles hosted on another account. They start with an eye-catching headline and then focus on informing or telling a story. They often have interactive elements and eye-catching designs. They end with a call-to-action. To maximize your WeChat marketing efforts, make sure you use the right tools for the job. Below are some of the most useful tools for WeChat marketing.
Subscription accounts – These are perfect for brands or content-based businesses. These accounts can post articles up to six per day and have no notification. They are the simplest type of account to set up and use. They also allow you to publish more articles and are ideal for content-based businesses. They also have the advantage of being easy to manage. WeChat marketing for content-based businesses is a great way to increase sales on WeChat.
WeChat allows official accounts to create live streaming channels. In the West, this feature is commonly associated with gaming, but in China, it has become an effective marketing tool. The format of these live streams can vary depending on the purpose of the content. In addition to live videos, regular content is also streamed frequently. This type of content builds user engagement and usually features item demonstrations, tutorials, interviews, or other unique content. The use of KOLs, or key opinion leaders, can help brand owners build a strong presence in China’s social media space.
Moment ads are also an effective tool for WeChat marketing. By using these ads, a brand can easily re-target users who follow their official account. Using this technique, you can create a page that shows your company’s products and services in a visual format. With the help of Moment ads, your brand can promote its products and services through this method. Moreover, it can create a viral effect among your target users.
Influencer marketing is the most effective way to increase sales on WeChat. By leveraging KOLs, a brand can reach a wide range of audiences. A KOL has a significant following of people on WeChat. Through these channels, they can reach their audience by delivering sponsored messages and sharing content. The brand can also create a virtual storefront by hosting events that encourage customers to buy its products. The goal is to build an engaged community of WeChat users.
WeChat’s mini-programs are a great way to reach a large number of WeChat users. These specialized accounts are focused on providing e-commerce services. Besides, users can share their own photos and videos through their social media account. These accounts can also create and share their own brands. In addition, KOLs can create online boutiques to sell their products. WeChat Channels is a great platform for short-video content.
