Facebook video is a great way to advertise, but it takes time and practice to make it effective. One great ways to use video to market your business is by creating a short video that is focused on one particular aspect of your product or service. In this article, we’ll look at some basic video tips to help you get the most out it.
Consider Storytelling
Storytelling is a skill that many marketers have, and it can be a great way to get your message across. There are several ways to approach storytelling, but the easiest is to think of an experience you had that gave you a lot of insight into your business. For example, if you sell gardening equipment, you might use a short story or anecdote for it. In many cases you can start from the beginning and slowly work your way through the story as you give your product or service more details.
Here are some other tips to help you create a good story and storytelling:
- You will need to write a short outline before you start recording your video. If you don’t know what you’re talking about in your story, then it won’t be effective. This is also a great way to write down your thoughts on how to best market your product or service.
- Be sure that your story is short. A two-minute video is probably too long to capture the important information of a video like your company’s mission, products, services, etc. So make sure your video is at least two minutes. If you don’t think it’s long enough, try to edit it to make it shorter.
- If you want to add graphics or interactivity to your video, you’ll want to do this in the editing process. This is also a great time to add any graphics that you have created for your website. The first thing you should do is write a description or call to action for your video. This will give people an idea of what you’re going to offer them in your video and help them decide if they would like to watch it. Once you have your video description ready, it’s time to go to your video options.
- You may want to consider uploading your video to either YouTube or Facebook in order to maximize the exposure of your video. You can also add your website link to your video description and use video tagging to help drive traffic to your video. Make sure you have any graphics you have created optimized for YouTube before you upload it to Facebook.
